Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn’t a book about technology—it’s a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard.
Blogging goes way beyond writing. It’s a conversation between you and your audience. Guiding you to blogging success, Bloggers Boot Camp shows you how to:
- Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word
- Gather the ideal tools for blogging without spending too much or approaching it underequipped
- Discover the best ways to spread the word about your new blog
- Find the most compelling stories to write about and get the information before anyone else
- Transform your writing by learning the subtle art of constructing a compelling, engaging blog post
- Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating
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Blogging experts Charlie White and John Biggs, from Mashable and TechCrunch respectively, share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog.
- Teaches writers how to blog and bloggers how to write
- Shows you a simple method for writing every day and a simple formula for creating compelling content
- Written by blogging experts with 20,000+ posts under their belts at two of the five most powerful blogs in the world
Editorial Reviews
Review
"Over 200 pages that give an insight into building, writing and running a successful blog. Discover the trick to uncovering a niche for your blog, plus how to spread the word and create compelling content."--Web Designer magazine
"We all know that every blogger needs a few tools to run a successful blog and surely a fast loading website and tips from professionals like John Biggs and Charlie White who make a living as bloggers will get any blogger on the right track."--BenjaminKerensa.com
"Essentially, the book is a beginner's guide, rather than a path to blogging enlightenment or those already blogging. It's pretty well laid out, covering off the basics, such as registering your name, choosing a platform, design and hosting, with screen grabs to help you along your way. There are some things I'm not sure I'd agree with, such as the definition of blogging "journalism on a short deadline" (part of the problem with PRs is treating bloggers as journalists; blogging should be allowed to be much broader) and the "1,000 Words Rule" that targets bloggers with writing a thousands words every day (again, too rigid a rule for many bloggers). There's a few paragraphs on working with PR people, which I think could have been expanded (but then I'm biased) and some tips of writing reviews, plus some ethics guidelines. More useful I'd imagine to newbies are the technical tips, such as adding an RSS feed and explaining about Google Analytics. All of this is written in a non-technical format, so it's easy to follow. So, overall, I'd say it's a useful guide for someone who's new to blogging, as long as they treat it as a guide rather than a bible."--The RedRocket.co.uk
"We all know that every blogger needs a few tools to run a successful blog and surely a fast loading website and tips from professionals like John Biggs and Charlie White who make a living as bloggers will get any blogger on the right track."--BenjaminKerensa.com
"Essentially, the book is a beginner's guide, rather than a path to blogging enlightenment or those already blogging. It's pretty well laid out, covering off the basics, such as registering your name, choosing a platform, design and hosting, with screen grabs to help you along your way. There are some things I'm not sure I'd agree with, such as the definition of blogging "journalism on a short deadline" (part of the problem with PRs is treating bloggers as journalists; blogging should be allowed to be much broader) and the "1,000 Words Rule" that targets bloggers with writing a thousands words every day (again, too rigid a rule for many bloggers). There's a few paragraphs on working with PR people, which I think could have been expanded (but then I'm biased) and some tips of writing reviews, plus some ethics guidelines. More useful I'd imagine to newbies are the technical tips, such as adding an RSS feed and explaining about Google Analytics. All of this is written in a non-technical format, so it's easy to follow. So, overall, I'd say it's a useful guide for someone who's new to blogging, as long as they treat it as a guide rather than a bible."--The RedRocket.co.uk
From the Back Cover
Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology -- it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:
About the Author
John Biggs began his career as a computer consultant. However, he moved from programming to journalism after realizing the real story wasn't behind the scenes, but in the relationships people had with the technology. The late 1990s and early 2000s brought a new world where the business section of the newspaper turned from a one-page add-on at the back of the sports page into a fully-fledged section detailing the deals, secrets, and outrages of a strange new period of time called the "Dot-Com" era.
He moved on to earn a Master's degree in Business and Economic Journalism from NYU, where he was one of the first in his class to cover the nascent Silicon Alley in downtown New York. A few years -- and jobs -- later he became editor of Gizmodo.com after meeting the former editor, Joel Johnson, for lunch and pleading his case. Now he and Charlie gather over 60 million pageviews a month on multiple sites.
Charlie White started writing about technology on the Web in 1995, ancient days when Mosaic was the most popular browser, Clinton was president, and Windows 95 was considered high technology.
In about 2004, technology and gadget blog Gizmodo caught his attention, because it was starting to eclipse the numbers of the large portal for which he was working. What kind of site could garner such impressive numbers? Surely it must have involved a staff bigger than the Web portal he was building with a dozen writers or more? Hardly. Two years later, he'd written 4,442 articles on the popular gadget site, helping to bring the site's traffic from around 7 million page views per month to over 80 million. The next stop was NBC Universal, for Charlie was lured by the mainstream media giant where he wrote more than 2500 blog posts, reviews and features for the SyFy-powered blog DVICE. And now he's senior editor of Mashable, writing for 15 million readers.
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